They are Myer & David Jones. Both are in the process of major renovation & refurbishment in their Melbourne City Bourke Street locations. I've visited them in other mall complexes like Chadstone & Doncaster......but to get the full beauty lines available, it appears they're still only based in the Bourke Street stores.
So it was of great interest earlier in the year that David Jones released a Look Book, in association with the website Primped, for the Autumn & Winter 2010 seasons. I had a flick though in store & was happy to discover a book of beauty sample freebies heaven! It contained marketing trends for the upcoming seasons along with a lot of free samples for many of the expensive brands out there - such as Creme de la Mer, La Prairie etc.
I also promptly checked out what the Primped site was all about & discovered they're the (self proclaimed) 'The go-to for the how-to in beauty'. I subscribed to their emails & saw on their beauty blog that they were holding a Lookbook launch night that included a 'famed' free goodie bag ! How great is that. They appear to currently launch the Look books twice annually, with the Spring / Summer book just hitting the stores as of 1st September 2010. Primped had open invitations to apply on their website for their book launch nights & I was extremely happy to have been selected to attend the other night. Yep - the freebie bag is well worth its fame!! I suggest if you haven't already signed up to the website - do so NOW!
Here's the current & previous Look Book in store at David Jones:
The previous one was far better for samples, which is a shame.
Australian companies seem to be gradually getting their heads around the concept of samples & the benefit to marketing this has. Personally, I'm far more inclined to purchase a product AFTER I've been happily offered a trial sample. If they expect consumers to part with hefty sums of cash to use their products, they should be sure enough that the products are worth the (often expensive) prices charged & happily provide a sample for people to try out. Not every product will agree with every person's skin type etc. Encountering a surly sale assistant who treats you like the great unwashed if you so much as enquire about samples is amongst the worst marketing a company can have.
I honestly think some places deserve to be named & shamed due to their shop staff !
That's right people - word of mouth WORKS!
Sorry - bit of a rant there.....back to the current September look book. The only sample on offer I can see is one for Lancome Teint Miracle foundation. Think I'll claim it during the week and see what it's like ;P
If you think Melbourne is a bit lacking in shopping diversity you should see Adelaide!
ReplyDeleteTee Hee....but not in churches I've heard ;P
ReplyDeleteNot been to 'Radelaide' before, still too much of Victoria to explore at this stage!
I hear you girl - some SA hoard the samples as if they are their personal possessions but how are they going to expect me to part with $100 for a cream that I'm not sure would do anything for me at all?
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